Job Outlook through 2028

Employment Current: 26,820
Employment Projected: 30,090
Percentage Change: 12.2%

Education/Training

Most of these occupations require a bachelor's degree.

Sample Job Titles

Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher

Duties

• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Measure and assess customer and employee satisfaction.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Skills

• Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Reading Comprehension — Understanding written sentences and paragraphs in work related documents.
• Writing — Communicating effectively in writing as appropriate for the needs of the audience.
• Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Average Wages in PA

Entry Level: $35,850
Average: $63,800
Experienced: $114,790

Learn More at O*NET Online: https://www.onetonline.org/link/summary/13-1161.00