Market Research Analysts & Marketing Specialists

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Job Outlook through 2024

Employment Current: 24,180
Employment Projected: 28,340
Percentage Change: 17.2%

Education/Training

Bachelor's Degree.

Sample Job Titles

  • Business Development Specialist
  • Client Service and Consulting Manager
  • Client Services Vice President
  • Communications Specialist
  • Market Analyst
  • Market Research Analyst
  • Market Research Consultant
  • Market Research Manager
  • Product Line Manager
  • Project Manager

Duties

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Seek and provide information to help companies determine their position in the marketplace.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Skills

  • Reading Comprehension — Understanding written sentences and paragraphs in work related documents.
  • Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Average Wages in PA

Entry Level: $37,530
Average: $66,650
Experienced: $81,210